Change Starts Here

University of Greenwich

Change Starts Here

Going beyond the primary goal of driving student applications, our ‘Change Starts Here’ campaign for UoG provided the university with a gritty and emotive new visual direction, enabling them to stand out in a crowded sector.

Rather than painting university life in a typically glossy light, we presented it as challenge; an opportunity that requires effort, commitment, and dedication, but can lead to great rewards.

In addition to a strong visual direction, the soundtrack was a huge factor for this project; in stark contrast to the typical ‘inspiring’ stock music, the brooding and powerful ‘Demons’ by Laust serves as the perfect accompaniment, throwing down the gauntlet with passion and angst.

Developing a strong sense of identity for UoG enabled them to release content with a sense of pride and ownership, which they fully embraced beyond the scope of the initial campaign.

Our ongoing collaboration has seen us develop a series of subject specific videos that demonstrate the real life impact UoG students are having on the world.

More work
Get the ball rolling

Thinking about your next project? Drop us a line, let’s see what we can come up with together.