The M&IT Agency Challenge is a highlight of the year for the events industry, providing venues with the perfect opportunity to showcase their offering. Tasked with creating a solution that would stand out amongst the various highlight videos and virtual tours, we put together a team of creatives to write, direct, and produce a short film to be premiered during TIC’s 10 minute slot.
Shot entirely on location, The Heist delivered an engaging and unexpected way for TIC to showcase their venue, while making sure they came away as the talking point of the event.