A new kind of agent

Division X

The best transfer you’ll ever make.

To put it generously, sports agents aren’t always viewed in a favourable light by athletes. In a time where there seem to be as many agents as players, it can be tough to separate the good from the bad, and the reality is that many put their commission over what’s best for their clients.

With an established foundation in law and a desire to do right by the players they represent, DBW Global needed to reinvent themselves as a clear alternative to the flood of identikit, self-serving sports agents.

Alongside a personal nod to founder Xabier, ‘DivisionX’ speaks of breaking away from what has come before, standing in a league of their own.

Players are at the heart are the brand, afforded the same calibre of visual treatment regardless of their level; we wanted DivisionX players to be proud of their representation, and to give them some locker-room bragging rights. The playful competitiveness of the brand’s tone leans into this idea.

Everything your agent said they’d be.

In addition to a truly responsive logo system, we developed a number of visual devices that enable DivisionX to make any content identifiable, allowing them to celebrate their player’s achievements with style.

This is the way things should be done. Welcome to the team.


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Thinking about your next project? Drop us a line, let’s see what we can come up with together.