Alright then, let’s face it. Lots of people talk about growth hacking like it’s this magical concept that will make you a millionaire overnight. Although there are ways and ‘hacks’ that you can implement to accelerate your growth, those ways have changed over the years.
So, moving into 2019, we thought we’d clarify which seven ways are still relevant and set to be super effective for businesses this annum.
A time-tested way of getting your user/follower numbers up quickly is to quite literally follow them. They instantly get a notification that you’ve followed them and are then inclined to check you out; if your profile is set up correctly this should be enough to draw them in to follow you back. From there you should be able to convert them with your content.
This has been a main drive of building up audiences on Twitter for years now, with the same method being transferred over to Instagram, it’s undeniably successful.
Referral marketing, or as some like to call it, creating a ‘viral loop’ can have incredible effects at fantastic rates. You just have to look at case studies from Dropbox for example to know that when it goes right, it really goes.
So, how can you encourage and incentivise your users/customers to invite others to you? In just about every industry, it should be possible to conjure up some form of referral method, so get your thinking cap on here. You don’t want to give too much away, but it’s got to be of interest and of benefit to both the user referring and the user coming aboard for this to work.
We’ve already mentioned influencer marketing in our previous #ThoughtLeadership instalments. But, it’s not set to slow down any time soon. In fact, it’s on the rise.
An astounding 94% of brands who use influencers fully stand by the fact that the method is effective. Obviously, bigger companies use celebrities and high profile ‘influencers’, but as you can expect, this can be very pricey. Luckily for the rest of us, micro-influencers are pretty darn useful too.
Celebrities aren’t the be-all and end-all, and it’s quickly come to the surface that people are much more likely to act based off the actions of those that are similar to them. Relatable people sharing your brand goes a long way in terms of adding credibility and trust between you and your consumers. Plus, the obvious exposure to different audiences… that’s not bad either, eh!
At the end of the day, no amount of growth hacking will work if your content isn’t good enough. We all know that content should be tailored to your target audience, however one constant that is commonly coming through is that video is key for high engagement.
Short and snappy videos especially have a high impact; time is precious and there are far too many things fighting for consumers attention nowadays. So, make your point fast.
Another theme that’s proving popular in the video world at the moment is indirect marketing. Take your consumers on a journey, connect with them emotionally, don’t just shove your product/brand in their face. There’s a reason the John Lewis adverts, for example, are as popular as they are.
Last week we went into why chat bots were set to dominate 2019. So, it’s no surprise that they’ve made their way into this week’s post. Chatbots have a great deal of power and ability to convert visitors to your website or social profile into customers; even while you’re sleeping, or on holiday, chat bots are 24/7!
Chatbots can also solidify a new customer: if someone comes on to your website/profile and is a little confused, the chat bot can solve that instantly. Plus, on Facebook, the chatbot will pop up automatically, encouraging engagement which will in turn increase the likelihood of conversion.
Now, everyone’s quick to moan about how you might end up on a web page and then for the next week or so you’re inundated with ads surrounding it. But, there’s a reason so many companies invest in this retargeting advertisement… it works.
It might get a little annoying for the consumer that this is how advertising works nowadays, but you can’t argue with results, and that amount of presence in a person’s subconscious definitely has positive effects in terms of sales. Before the internet, this was exactly the same with TV advertisements, billboards, and even in store marketing.
A timeless method, but the blog still carries with it enormous amount of value. It’s a place for you, your colleagues, and your brand as a whole to prove yourselves as experts in your field(s).
It’s another way that your target audience can engage with you, and it’s even a way of increasing traffic to your site with the correct SEO in place. Plus, you can take things to the next level and put a barrier in place so that to access the full content, users have to give you their email address. We all know how powerful that kind of data can be.
So, there we have it. 7 methods for you to master growth hacking in 2019. Now you’re all set to raise the bar and get those numbers up!
Are you looking for some advice or help with implementing these methods? Get in touch and we can help you out.