Why Branding is important for your Start-Up

Posted by Born | 1st August 2018

Branding; love it or hate it, it’s a lot more than just making your product or company look nice.

A lot of companies make the mistake of ignoring the importance of solid branding, end up putting a massive amount of time and energy into the product/service and then end up facing some serious hurdles they may not have encountered had they spent a little more time on their branding.

What a lot of people fail to recognise is that branding goes a long way past logos and colours. To create a strong brand identity, you have to research and define your target audience, not to mention the competition. This process alone is insanely valuable and educational.

Brand identity can quite literally be your key to success. Branding builds awareness of who you are, what you do and why you do it. Logos, slogans, colour schemes… these all then act as triggers, triggering a bespoke response within your customers that reminds them of your brand identity.

There are three main effects that branding can create for your start up, let’s break them down:

Identity

As pointed out earlier, branding is a lot more than just a logo. Branding is personality.

Solidifying the branding right at the beginning of your company’s journey will also enable you to ensure that you stand out from the competition. If there are a few companies doing a similar thing to what you are, this is your chance to ‘one-up’ them. You’ll be able to pick out their flaws, be it their name, website, logo, tone of voice, social media presence… the lot.

The more consistent your brand identity is across all platforms on and offline, the stronger your whole identity will be. You want there to be absolutely no confusion over whether something has come from your company.

Influence

Did you know that your branding can actually accelerate conversions and new sales?

Marketing, including branding, is ultimately all about influencing people’s behaviour. If a brand has a strong identity and clearly knows their target audience inside out, it will be able to create content that will emotionally connect with them.

Emotional connections lead to a great consumer to customer relationship, which means increased loyalty and again, an increase in sales. Can you see the pattern yet?

Trust

With branding comes consistency, a real-life connection and if those have both been established successfully, you’ll have built yourself some trust.

 

Your customers will be here to stay.

 

Also, if you’ve spent some time on how your brand looks, first time customers who may stumble across you are going to have no doubts that you’re the real deal. You know when you go on a website that’s pretty underdeveloped, it doesn’t look good and that thought creeps into your mind: is this a scam? You don’t want people to think that about you, do you?

Even if their reaction isn’t that strong, surely all thoughts surrounding you your company, or your product should be more along the lines of “wow, look at this!” Right?

 

Don’t risk it.

Do you need help with your branding? Check out our recent work with Start-Up SYNCR Music.

Music is a huge part of our lives at Born, so working with a startup the provides career changing sync opportunities was a natural fit. Presented with an entirely blank canvas, we created SYNCR; an identity that embodies the energy and excitement of discovering your golden ticket.

Bold colours and clean lines combine with a voice that is relatable, compassionate, and savy; that of a seasoned pro who knows how to succeed in a notoriously harsh industry.

Please feel free to get in touch with any questions or to enquire about working with us.