It’s hard to think of an industry with a more passionate and vocal fanbase than football. A club’s creative output lives or dies by its fan response, so providing quality content that resonates with them is absolutely vital. By putting real people at the heart of their season ticket campaign, we helped Sheffield Wednesday create a sense of unity between players, staff, and fans, delivering a message they were all proud to stand behind.
Content worth shouting about
Tying in the launch of their new away kit with a huge FA Cup fixture, our video content for Sheffield Wednesday was met with a hugely positive response. Fans were excited and engaged, forum threads were created, and within hours a new chant had been established around obsidian black – the colour of the new strip, and the focus of the video’s messaging.