How to utilise the power of the infographic

In our never-ending quest to capture and engage consumers attention, infographics are often an underestimated tool for success.

Relaying information in an attractive visual format, infographics increase chances for consumers to retain the information that you’re presenting to them.

 

DID YOU KNOW? NEARLY 50% OF THE BRAIN IS INVOLVED IN VISUAL PROCESSING

 

The average attention span is now around about 8 seconds – and it’s declining! So knowing that the human brain naturally processes information in a visual way, plus knowing that the average brain processes imagery 60k times faster than text… you can definitely understand why infographics are powerful.

We’ve compiled some key things to consider on your path to creating the perfect infographic:

Keep things simple.

Don’t over complicate things, identify in your mind what the main points you want to convey are and stick to them. Infographics are massively visual, so having too much information all in one image will be detrimental to the success of your infographic. Remember: Less is more… plus, you can always create a series of infographics!

Design

As we’ve mentioned, infographics are visual. So, an infographic with a poor design just isn’t going to work. Use white (or empty) space to help navigate the consumer through the content of the infographic.

The ideal size for an infographic is between 600-1000px wide and a max of 4500px in height. The content should be split into sections that are between 600-800px in height.

Also, don’t forget your call to action! This should be placed at the bottom for maximum impact.

 

DID YOU KNOW? COLOUR VISUALS INCREASE PEOPLE’S WILLINGNESS TO READ CONTENT BY AROUND 80%

 

Branding

Imagine it, you’ve created the perfect infographic. Posted it and what joy! It’s picked up some pace and been liked and shared across the web. Unfortunately, you didn’t include any of your branding so nobody actually knows that you made it. A complete wasted opportunity for your brand awareness.

Whether it’s your logo or even your company’s colour scheme/fonts, your branding needs to be incorporated into the infographic.

 

Data

You can make a beautifully designed infographic, but without some strong data or information to flesh it out, the likelihood of achieving consumer engagement is incredibly slim.

Your infographic needs to educate, it has to enrich the lives of the consumer and ensure that they feel that their time has been well spent… to do this, your information/data must be reliable.

By providing your consumers with reliable information, you’re also improving your relationship with them, building trust and raising your own credibility as a brand. A win-win all round!

 

Shareability

Infographics are quick and easy to digest, meaning that they’re absolutely perfect for social media. They look good, they’re educational and there’s nothing better than people like to do than to share interesting things with their friends – ideally first! So bare this in mind when creating your infographic, will it be easily shareable on the social platform of your choice?

Do you need help?

If you’d like some help creating the perfect infographic, don’t be afraid to get in touch. You can email us on: admin@borncommunication.co.uk or phone us on: 01902 351581