Brief
Staffordshire County Council wanted to create a multi platform media campaign that challenged negative stereotypes of local young people.
Solution
Create a series of promotional print designs (posters, bus adverts, flyers), develop a short video and use existing social media platforms to raise awareness. To achieve this local young people following positive careers or supporting community initiatives were identified and recruited to model for photography shoots presenting stereotypical images.
The campaign message was 'Check the Label' as the labels presented the truth about the young people.
