Brief
Praxis Arts & Health Network was an organisation created to support Arts & Health work within the West Midlands. One of it's aims was to create a database of professionals who choose to join the network so they can remain informed of the latest developments and opportunities. Our brief was an extension to our current contract to develop the website. We were required to develop an electronic database that could be contacted via e-marketing.
Solution
We developed a database that people opted to become a member of by completing a simple sign up form. This then automatically stored the users details so when we produced e-marketing in the form of a newsletter we could send the news to all members with one click.
The E Newsletters avoid junk or spam filters and appear straight in the users email client inbox with all images appearing clear and all links to the current website activated by one click from the user.
