Brief
Dudley Kick Ash is a scheme that allows young people to apply for funding to develop creative projects that promote smokefree environments. Our brief was set by NHS Dudley Stop Smoking Service who wanted a company to work with young people to develop promotional material and document the projects happening.
Solution
We worked with Dudley Youth Service to identify a group of young people who we call 'The Project Team'. These volunteers now work alongside our team to learn media skills that they use to film, photograph or promote the activities taking place.
The branding has been developed with the young people and is now being migrated across the full spectrum of media platforms including online, video stings, promotional items and animations.
This is an ongoing project which will see the young people develop the website, continue to create quality film based documentaries and produce promotional work through social media, live events, animation and promotional print.
